ATM receipts are among the most effective and cost efficient advertising vehicles available to financial institutions. They allow banks and credit unions to reach a highly targeted audience when banking is top-of-mind. Plus, purchasing thermal paper for ATM receipts is a sunk cost for most ATM operators. Therefore, given the nominal cost to custom print an ad onto the back of receipt paper, ATM receipt advertising offers a much higher ROI than most traditional advertising channels.
Here’s a short video showing the benefits of advertising on the back of ATM paper receipts.
Please let us know if you would like a copy of this video to use in presentations to your ATM Paper customers. Remember, with Telemark, you can Expect More. Because you Get More.